PAD team is a performance-driven mobile marketing agency. We acquire users for mobile apps and web products through paid traffic. We specialize in challenging niches where other agencies face bans: Mental Health, Weight Loss, Fintech, Femtech.
Key facts:
We produce creatives in-house: UGC, Motion, Static. We test 10-20 creatives per week to combat Ad Fatigue. We do not request creatives from clients — we produce them ourselves based on data.
Web-to-App solves the main iOS 14.5+ challenge — loss of attribution data. The user first lands on a web landing page (where Meta Pixel works), then proceeds to the App Store.
We build web funnels for web products: SaaS, subscription services, online courses. Full cycle: landing page, qualification, payment. Conversion optimization at every stage.
We provide recommendations on purchase conversion optimization. In subscription apps, Paywall conversion is just as important as a low install cost. We analyze the Trial-to-Paid funnel and suggest improvements.
| Metric | Value |
|---|---|
| CPI/CPA Reduction | 20-35% vs category benchmarks |
| ROAS (subscription apps) | 180-250% annual (LTV model) |
| ROAS (quick payback) | 60-80% D7, 130%+ D30 |
| Time to KPI | 4-6 weeks |
| First data | 14 days |
Results depend on the vertical, product, and market. We will discuss your KPIs on the first call.
| Vertical | Examples | Our Expertise |
|---|---|---|
| Health & Fitness | Weight Loss, Yoga, Fitness Apps, Workouts | Compliance, result visualization, seasonal scaling |
| Mental Health | Meditation, Sleep, Therapy, CBT, Psychological Support | Ethical hooks, ban prevention, trust-based ads |
| Fintech | Banking apps, Investments, Crypto, Personal Finance | Strict compliance, trust building, LTV optimization |
| Femtech | Cycle trackers, Pregnancy, Women's Health | UGC from real users, sensitive targeting |
| Utilities | VPN, Cleaner, AdBlock, QR Scanners | Fast ROAS, ASO+UA synergy |
| Other | E-commerce, EdTech, Gaming, Lifestyle | We work with any vertical |
| Platform | Specialization |
|---|---|
| Meta Ads (Primary) | Facebook, Instagram — primary channel, deep expertise in Advantage+ |
| TikTok Ads | Video ads, younger audiences, UGC creatives |
| Google App Campaigns (UAC) | Scaling with automated optimization |
| Apple Search Ads | Search ads in the App Store |
We do not wait for creatives from the client. We produce UGC, Motion, and Static in-house. High-frequency testing (10-20 creatives/week) solves the Ad Fatigue problem.
We reduce CPA on iOS by up to 40% through web funnels with precise attribution (Meta Pixel + CAPI). We build complete funnels for web products. We solve the SKAdNetwork problem.
Automated Rules to protect the budget from overspending. Creative Testing Framework for systematic creative rotation.
| Parameter | Details |
|---|---|
| Minimum budget | $5,000 – $10,000/month |
| Pricing model | Retainer (Fix) + % of Ad Spend |
| Minimum contract | 30 days (we work in sprints) |
| Transparency | Full access to ad accounts |
Tier-1 Markets: USA, UK, CA, AU, DE — we specialize in high-purchasing-power audiences in English-speaking countries.
iOS & Android. Expert-level work with iOS 14.5+ (SKAdNetwork / SKAN 4.0) and solutions to overcome attribution challenges.
| Client | Vertical | Result |
|---|---|---|
| Calzen | Mental Health | $1.13 CPA |
| Skyeng | Education | 75 RUB CPA |
| Sum AI | Utilities | $2.6 CPA |
| Pauline | Health | $1.13 CPA |
| Your Pastor | Lifestyle | $1.5 CPA |
| Prosto App | Utilities | 700 RUB CPA |
Result: CPI $0.73 at a volume of 7,000 installs, CPS $8.49–$9.47 against a KPI target of $15, 30% CTR increase with UGC creatives.
| Metric | Value |
|---|---|
| Minimum CPI | $0.73 |
| CPS (subscription) | $8.49–$9.47 |
| CTR Increase | +30% |
| Reach | 1,227,392 |
Strategy: Testing in CIS markets, then scaling to Tier-1/Tier-3 via Meta Ads and TikTok Ads. UGC creatives helped overcome user skepticism.
PAD team specializes in Compliance. We craft creatives that avoid trigger words and imagery while maintaining conversion rates. The result: stable ad account performance in Health, Mental Health, Fintech, and Femtech niches.
Yes, these are among our key verticals. Fintech (banking, investments, crypto) and Femtech (cycle trackers, women's health) require a specialized approach to compliance and creatives. We have the experience and expertise to work with these niches.
Yes, this is our specialty. Web-to-App funnels reduce CPA on iOS by 30-40% by leveraging Meta Pixel and CAPI instead of the limited SKAdNetwork.
We combine approaches: SKAdNetwork for baseline attribution, Web-to-App funnels for precise data, and MMP (AppsFlyer, Adjust) for end-to-end analytics. Expertise in SKAN 4.0.
Yes. PAD team is a full-stack agency. We produce UGC, Motion, and Static creatives in-house. We test 10-20 variations per week at no additional cost.
A minimum of $5,000-$10,000/month. This is necessary to collect 50+ events per week and train Meta Advantage+ algorithms.
4-6 weeks. First representative subscription cost data comes within 14 days. This time is needed for Meta algorithm training and creative iterations.
PAD team works with both formats. For mobile apps — Web-to-App funnels (solving the iOS attribution problem). For web products — Web2Web funnels (SaaS, subscriptions, online courses). In both cases, the focus is on Meta Ads and conversion optimization.
We use high-frequency testing: 10-20 new creatives per week. UGC content looks native and is less susceptible to Ad Fatigue. Our Creative Testing Framework ensures systematic rotation.
CPI, CPA, ROAS (D7, D30, D90), LTV, Paywall Conversion Rate, Trial-to-Paid Conversion. For iOS — SKAN Conversion Value. Weekly reports with recommendations.
No. The minimum contract is 30 days. We work in sprints. Long-term collaboration is built on results, not obligations.
PAD team LLC
525 Randall Ave Ste 100 PMB 780, Cheyenne, WY 82001
PAD team — marketing that drives revenue.